L'Oréal | Vivatech 2023

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L’ORÉAL GROUPE
VIVATECH 2023

Commercial - Digital Installation

Viva Technology is Europe's largest technology event - where business and innovation intersect for good. For the 2023 edition in Paris, L'Oréal Group aimed to present and contextualize its brand new range of solutions, services, and devices. Superbien conceived a symphony of fluid and dynamic visual content to complement L'Oréal's creations, allowing the brand to truly stand out in an event teeming with impressive and eye-catching works. In line with the concept of "Beauty for all, beauty for each one" Superbien directly drew inspiration from L'Oréal's vision: beauty is a force for both collective and individual good, capable of driving progress in the world. The fluid and organic visuals are modern, playful, and brimming with life. To present this dazzling digital content, Superbien designed two immense display panels flanking the aisle leading to L'Oréal's booth. This paired installation literally allowed visitors to immerse themselves in L'Oréal's ethos of sustainability and inclusivity while also encouraging them to take a closer look and try the products for themselves.

R&D

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Client: L'Oreal Groupe
Coproducer: WMH Project
Creative Direction: Superbien
Video Content: Superbien
Venue: Paris Expo Porte de Versailles
Technical Team: M Vision // Superbien
Creative Directors: Jérémy Cormier
Producer: Natacha Simon
Project Managers: Juliette Bellé // Audrey Chastanet
Artistic Director: Sébastien Pichet
3D Artists : Benjamin Crochet // Emmett Feldmann // Hugo Johnson // Rémi Paoli // Sébastien Pichet // Antoine Rault